Jake Hoffman, a Republican state senator representing Arizona’s 15th Senate District since 2023, claimed on social media that Turning Point USA’s (TPUSA) All-American halftime show drew more than 30 million viewers and shifted national attention away from the NFL’s Super Bowl.
On February 9, 2026, Hoffman wrote, “The NFL’s stranglehold on culture is dead
30 MILLION+ eyeballs watched @TPUSA’s All-American halftime show
TPUSA just proved it’s possible to draw America’s attention away from the Super Bowl
MASSIVE WIN for culture
Multiple clients already setting mtgs to plan for next year”.
Later that morning, he added, “3 plus million?
Try 30 plus million
Marketing execs the world over will have meetings tomorrow on why they weren’t apart of @TPUSA’s halftime show
They’ll also discuss how to make sure they don’t miss out on next year’s alternative halftime show
Today the world changed “.
In a subsequent post, Hoffman stated, “
Proof of concept:
Next year, will be massive.
Just wait.”
Hoffman was elected to the Arizona State Senate in 2023 after replacing Nancy K. Barto as the representative for the state’s 15th Senate District. His recent comments reflect his ongoing engagement with cultural and political events beyond legislative matters.
