Noggin Boss CEO Gabe Cooper participated in WWE World during WrestleMania 42 in Las Vegas, according to a May 15 announcement. Cooper held a special edition WrestleMania 42 Vegas Noggin, signed by WWE wrestlers at the event. The company also released hats featuring John Cena’s catchphrase and Jey Uso’s slogan.
Cooper said he was surprised by the enthusiasm of wrestling fans attending the five-day event at the Las Vegas Convention Center. “I never knew how big wrestling truly is,” said Cooper, who is a co-owner of Noggin Boss and a graduate of Grand Canyon University’s Colangelo College of Business. Noggin Boss operated out of GCU startup business accelerator Canyon Ventures and collaborated with wrestlers for autograph sponsorships.
Fans paid for autographs from their favorite wrestlers, with one hat receiving more than 20 signatures that attracted lucrative offers from attendees. Cooper and an influencer had ringside access at Allegiant Stadium, where over 106,000 fans attended WrestleMania 42. Notable performers such as John Cena, Undertaker, Liv Morgan, Logan Paul, Rhea Ripley, Jade Cargill, and CM Punk were seen wearing or interacting with Noggin Boss hats during the festivities.
WWE reported that WrestleMania 42 set new digital records with more than 1.3 billion views across social platforms—an increase from last year’s record, according to WWE. Between CM Punk wearing a fan’s hat and influencer IShowSpeed livestreaming his visit to the booth, Noggin Boss attracted over eight million views in four days.
Following WrestleMania 42, Noggin Boss participated in NFL events including Super Bowl LX and the NFL Draft in Pittsburgh. The company decorated hats on demand before Super Bowl LX in Santa Clara with help from Grand Canyon University students. Noggin Boss has also secured championship rights with the NFL and obtained licensing for international exposure through NFL Mexico and the upcoming Summer Olympics in Paris.
Grand Canyon University operates as a private Christian educational institution based in Phoenix offering undergraduate and graduate programs—including nursing, business and healthcare—with flexible on-campus or online learning options while centering on Christian values to support student achievement, according to the official website.